Logo Designing

Logo designing is the process of creating a symbol, mark, or visual identity that represents a brand, company, product, or service. It’s a crucial part of branding that helps people recognize and remember a business.

Purpose of a Logo:

• Represents a brand’s identity

• Creates a first impression

• Builds trust and recognition

• Differentiates a brand from competitors

Elements of a Good Logo:

1. Simplicity – Easy to recognize and remember.

2. Relevance – Reflects the brand’s personality or industry.

3. Scalability – Looks good at any size (business card to billboard).

4. Versatility – Works in color, black & white, and across all media.

5. Uniqueness – Stands out from competitors.

Types of Logos:

1. Wordmark (Text-based) – Example: Google

2. Lettermark (Initials) – Example: IBM

3. Icon or Symbol – Example: Apple

4. Combination Mark (Text + Symbol) – Example: Adidas

5. Emblem (Text inside a symbol) – Example: Starbucks